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Why one hardcore Apple fanboy just isn’t feeling the Apple Watch

Why Apple Watch Will Fail

The Apple Watch has reportedly recorded very impressive preorder numbers but not all Apple fans have jumped on board the hype train. Self-described “die-hard Apple person” Mike Rundle has written a post on Medium this week describing how he “came away underwhelmed and a little disheartened” after going to the Apple Store and trying on the Apple Watch for the first time. While this is just one person’s opinion, Rundle does a very nice job of explaining why he just wasn’t feeling this new Apple product.

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First, he takes Apple to task for allegedly using deceptive marketing to describe the larger Apple Watch as having a 42-millimeter display.

“Most watches are round,” he writes. “When a manufacturer says that their watch is 42mm, it’s the diameter across the case of the watch. Depending on the exact type of watch, it’s usually 42mm all the way around. However, when Apple says that the Apple Watch is 42mm, they’re measuring it from top-to-bottom. From side-to-side it’s only 35.9mm wide which is tiny in the world of men’s watches and actually closer to a woman’s watch size.”

Rundle also believes the watch isn’t helped by the Digital Crown, which is says is similarly too small and difficult to use.

Elsewhere, Rundle takes Apple to task for producing leather bands that “feel cheap,” for delivering a screen that isn’t as sharp or bright as it should be, especially given Apple’s own “impossibly high standards.”

Read his full post by clicking here.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.