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What do You do on the Mobile Web?

As more and more devices become equipped with capable web browsers, it becomes increasingly interesting to learn where mobile mobile web users are spending their time. Companies spend massive amounts of time and money mobilizing websites and ensuring that their content is accessible from any device. So who’s getting a solid return? According to a recent study conducted by M:Metrics, smartphone web browsers spend the majority of time each month browsing through the pages of You dirty, dirty heathens. We’d like to think that the jobs, community and other such sections are well traveled but we know better. Of the 4 hours and 38 minutes smartphone users spend each month browsing the web on average, sees an average of 1 hour and 39 minutes. The second most popular mobile web destination is with an average of 1 hour and 29 minutes. Basically, smartphone users like looking at old junk – in more ways than one. Behind the two leaders are popular social networks MySpace and Facebook with 1:25 and 1:24 respectively. What all this says to us: Smartphone owners use the mobile web to check out local transvestites, buy tattered old couches and hand-sewn tea cozies, and then tell all of their friends on MySpace and Facebook about it. Are we oversimplifying?


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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