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What do You do on the Mobile Web?

Updated Dec 19th, 2018 6:00PM EST

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As more and more devices become equipped with capable web browsers, it becomes increasingly interesting to learn where mobile mobile web users are spending their time. Companies spend massive amounts of time and money mobilizing websites and ensuring that their content is accessible from any device. So who’s getting a solid return? According to a recent study conducted by M:Metrics, smartphone web browsers spend the majority of time each month browsing through the pages of You dirty, dirty heathens. We’d like to think that the jobs, community and other such sections are well traveled but we know better. Of the 4 hours and 38 minutes smartphone users spend each month browsing the web on average, sees an average of 1 hour and 39 minutes. The second most popular mobile web destination is with an average of 1 hour and 29 minutes. Basically, smartphone users like looking at old junk – in more ways than one. Behind the two leaders are popular social networks MySpace and Facebook with 1:25 and 1:24 respectively. What all this says to us: Smartphone owners use the mobile web to check out local transvestites, buy tattered old couches and hand-sewn tea cozies, and then tell all of their friends on MySpace and Facebook about it. Are we oversimplifying?


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.