VUDU has taken a great leap forward, moving from its small lineup of streaming media set-top boxes and its presence on a few home entertainment devices to being the embedded media service of choice for LG, Mitsubishi, Samsung, SANYO, Sharp, Toshiba and VIZIO. The popular streaming movie service will be installed on select models of broadband TVs and Blu-ray players across all partners, an arrangement that may put millions of VUDU-enabled home entertainment devices into living rooms across America. Customers who purchase a VUDU-spiced HDTV or Blu-ray player will be able to access VUDU's 3,000 strong on-demand HD movie catalog and its exclusive 1080p HDX formatted feature films. VUDU also announced its new VUDU Apps application platform, a cloud-based application service that allows customers to browse photos, stream video, access social network sites and more from the comfort of their favorite chair. They've got over 100 applications in the catalog and they will be available on broadband HDTVs from Mitsubishi, SANYO, Sharp and Toshiba and on broadband Blu-ray players from Toshiba. We need this. Now.