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Video game sales up slightly in October, Xbox leads consoles with sales up 20%

Sales of video games and video game hardware remained lackluster in October according to market research giant The NPD Group. Overall industry sales in the U.S. grew just 1% to $1.08 billion last month compared to October 2010. Total hardware sales were up 6% year-over-year to $295.6 million in October, and software sales were up 3% to $621.3 million. Sales of video game accessories in the U.S. dipped 5% to $135.9 million last month. Microsoft’s Xbox showed the most impressive growth among home consoles with unit sales up 20% from last October, while sales of Nintendo’s 3DS/DS line topped portable devices with 25% growth. November numbers should be a bit more impressive ahead of the holidays thanks to holiday sales paired with a number of high-profile launches including Call of Duty: Modern Warfare 3, which pulled in a record $400 million in sales during its first 24 hours of availability, and Halo Anniversary, which launches on Tuesday. NPD’s list of the top-10 video game titles follows below.

Top 10 Games (New Physical Retail only; across all platforms incl. PC) Rank Publisher
Battlefield 3 (360, PS3, PC)** 1 Electronic Arts
Batman: Arkham City (360, PS3)** 2 Warner Bros. Interactive
NBA 2K12 (360, PS3, PSP, Wii, PS2, PC) 3 Take 2 Interactive
Rage (360, PS3, PC) 4 Bethesda Softworks
Just Dance 3 (Wii, 360) 5 Ubisoft
Dark Souls (PS3, 360)** 6 Namco Bandai Games
Madden NFL 12 (360, PS3, Wii, PS2, PSP)** 7 Electronic Arts
Forza Motorsport 4 (360)** 8 Microsoft (Corp)
Gears of War 3 (360)** 9 Microsoft (Corp)
FIFA Soccer 12 (360, PS3, Wii, PSP, PS2, 3DS) 10 Electronic Arts
Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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