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Unlike AT&T, Verizon reportedly putting promotional muscle behind BlackBerry Z10 launch

Verizon BlackBerry Z10

BlackBerry’s (BBRY) Z10 launch got off to a shaky start last week amid widespread reports that AT&T (T) retail outlets were doing little to promote the device to customers and that many of its staff members were unprepared to answer questions about the device. The good news for BlackBerry is that Verizon (VZ) seems to have significantly stepped up its game because Barron’s reports that employees at a Verizon flagship store in Manhattan were able to give knowledgeable explanations about BlackBerry’s Hub and Balance features as key differentiators from other devices. Barron’s also says that while “the store was not filled with BlackBerry promotional materials… there was a brightly lit, large sign above a row of smartphones that showed the image of the Z10.” In all, it sounds like Verizon is making more of a push to make the Z10 successful than its top rival has made so far.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.