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U.S. broadband actually approaches advertised speeds

Updated Dec 19th, 2018 7:23PM EST

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4G is a hot topic here on BGR and as such, we’ve likely become more numb than we should when it comes to advertised data speeds. We’re so used to seeing “theoretical limits” that are so far from reality we just chuckle and move along. The wireline broadband industry, however, is a different beast. According to a study recently conducted by the Federal Communications Commission, major broadband Internet service provides in the U.S. deliver data speeds that are generally between 80% and 90% of the speeds they advertise. The Associated Press reports that the FCC’s study measured data speeds delivered to thousands of U.S. broadband subscribers this past March from 13 of the nation’s top ISPs including Time Warner, Comcast, AT&T and Verizon. The three most popular wired broadband technologies were covered by the study — DSL, cable and fiber — and data rates were said to have been close to the advertised speeds during both peak and off-peak times. The AP notes that the FCC’s study didn’t delve into speeds delivered by wireless data services, which is a study we would love to see.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.