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Toshiba dances on HD DVD's grave, gets in bed with Blu-ray

Updated 4 years ago
BGR

Following a long a grueling battle that forced the company to bury its now-defunct “next generation” home entertainment media tech, Toshiba was left bleeding worse than a naked cheerleader in an axe murderer flick. It’s been just over a year since we all attended HD DVD’s $1 billion funeral and now it appears that Toshiba is done grieving. A year is enough time, right? According to the the Japanese newspaper the Yomiuri Shimbun, the beaten electronics giant plans to join the dark side and issue a Blu-ray player by year’s end. It’s first BD offering will reportedly play DVDs as well as Blu-ray discs, though the price point is still unknown. Tosh is supposedly considering a Blu-ray recorder as well but no time line was specified so odds are we won’t see it this year. The move makes sense of course — Toshiba has to keep up with the times and 1080p is hotter than Hansel right now. It’s going to have to sell a whole lot of players to make up for that $1 billion it lost in the format war, however. Best of luck to you, Tosh.

[Via HD-Report]

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.