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TiVo increasing on-screen ads, cable companies rejoice

Sometimes you just have to sit back and wonder what TiVo is thinking. Apparently the biz dev team there doesn’t think the unending onslaught of television commercials is enough to drive the average television watcher completely insane, so it seems to be doing everything it can to place ads over every last square inch of the TiVo UI. TiVo users may have thought that every possible screen was already laced with advertising banners but it looks like there’s at least one spot that hasn’t been covered yet – the pause screen. That’s right folks, now you can’t even escape TiVo’s ads when you pause your set. Great. For the time being, only Series 2 box owners get this extra little bit of spam to enjoy but Series 3 owners can expect it soon enough. So let’s see. TiVo upfront costs: $150 – $600. Typical cable company DVR upfront cost: $0. TiVo monthly cost: $13. Typical cable company DVR monthly cost: $7 – $10. TiVo: ads everywhere. Typical cable company DVR: minimal or even no ads. But hey, at least with TiVo you can order fast food without even having to reach for a phone…


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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