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Tim Cook vs. Jony Ive: Battle of the WWDC tweets

Zach Epstein
June 18th, 2013 at 12:35 PM
Tim Cook Jony Ive WWDC Response

It looks like the initial reaction to Apple’s reworked iOS 7 software might not have been as bad as the loudest naysayers made it out to be. Social media intelligence firm Viralheat analyzed more than 417,000 tweets relating to Apple that were posted during and after the company’s WWDC 2013 keynote, and it compared the sentiment surrounding Apple CEO Tim Cook and design boss Jony Ive, who oversaw the iOS 7 overhaul.

Interestingly, 72% of tweets mentioning Ive were positive compared to 64% for Cook, while just 15% of tweets mentioning Ive were negative compared to 24% for Cook. This suggests the initial reaction to Ive’s design work in iOS 7 was far more positive than much of the subsequent WWDC coverage would have us believe.

Aside from iOS 7, the most popular topics of conversation surrounding WWDC were the upcoming new Mac Pro, iTunes Radio and, not surprisingly, Steve Jobs.

An infographic created by Viralheat and published by Fortune follows below.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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