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The Urbanista Diaries: Traveling the World on Nokia’s Dime

It’s no mystery that Nokia is the most progressive handset manufacturer in the world when it comes to interacting with customers and making use of progressive marketing. Nokia’s aggressive blogger relations programs alone are evidence of that. Perhaps these are a few of the many reasons that Symbian owns the largest global smartphone market share by leaps and bounds. In its most recent campaign however, Nokia has gone above and beyond to create a worldwide interactive experience that you have to check out. Four bloggers have been chosen to embark on a trip around the world and as they make their way, each of their individual journeys is chronicled on Nokia’s Nseries website. Each blogger is given a Nokia N82 smartphone equipped with the GPS tracking application, Nokia Sports Tracker. Their paths are tracked for the world to see on the Urbanista Diaries page, as are the photos they capture with the N82’s 5-megapixel xenon flash-backed camera. The first to embark on this great journey is Devin Balentina of The Nokia Guide, who has recently made his way through New York and Texas. Next he is off to the west coast before taking off to Singapore where he will pass the torch to the next Urbanista. Don’t worry though, the bloggers taking part in the Urbanista Diaries aren’t left to have all the fun. For eight weeks, Nokia will be giving away one N82 each week to site visitors. Kudos to Nokia for recognizing that its customers are more than just sales figures.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.