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Take that, Hulu content partners

By now you’ve no doubt heard of the recent Hulu on Boxee situation. Three sentence recap for those who haven’t: Boxee is a media management/viewing/streaming application for Mac and PC that became a popular way for users to enjoy Hulu content on computers or on an Apple TV. Hulu told Boxee to stop serving its content. Boxee complied.

With that out of the way, Boxee released a new early build today and a quick look at the screen shot above reveals that, umm, Hulu content is back. Huh? No, Boxee and Hulu haven’t struck a new deal — Boxee decided to get a little sneaky and add Hulu feeds. Previously, the Boxee team had used some grade A hackery to present Hulu content but now it apparently hopes to circumvent issues of the past by serving up content through publicly available feeds. Why did Boxee do it despite agreeing to remove Hulu content? We imagine the majority of Boxee users had been drawn in by Hulu content and once it disappeared, many of them likely vanished along with it. We understand the need for Boxee to bring Hulu back to its app of course, but we also imagine this little stunt will do more harm than good as the company continues its attempts to hold more meetings with Hulu. What’s done is done though, and it will be interesting to see how Boxee vs. Hulu plays out.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.