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T-Mobile exec claims ‘UNcarrier’ initiative has led to surge in interest

Published Apr 9th, 2013 4:24PM EDT
T-Mobile UNcarrier Initiative

T-Mobile CEO John Legere’s attempted populist revolt against the major wireless carriers has apparently sparked some consumer interest. In an interview with CNET, T-Mobile executive David Carey claims that “traffic was up in all of the stores he visited after the carrier made its switch [to ditching wireless contracts] late last month and announced the changes during a high-profile event in New York.” T-Mobile in March announced that it was abandoning contracts for its wireless plans and would give customers the option to either buy new smartphones at full price or to buy them for $99 up front followed by a series of $20 payments over the span of two years. Early estimates have shown that the carrier’s new plans could be big money savers for individual subscribers.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.