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T-Mobile again fires shots at ‘sneaky, underhanded’ AT&T

Updated Dec 19th, 2018 8:42PM EST
T-Mobile AT&T Attack Ad

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T-Mobile has come out with a new web ad that unsurprisingly takes another shot at its favorite punching bag: AT&T. Per CNET, the ad hits AT&T for allegedly being “calculating, sneaky and underhanded” with its AT&T Next early upgrade plan that the carrier unveiled as a response to T-Mobile’s own JUMP program. Whether AT&T Next is “sneaky” is certainly subjective, but independent analysis has shown that it clearly is more expensive, as ConsumerReports last week found that AT&T’s Next plan with a 3GB monthly data cap costs users around $1,830 per year while T-Mobile’s JUMP plan that offers unlimited data costs users $1,542 per year. AT&T has responded that its superior network coverage and connection speeds more than make up for the higher monthly rates it charges for its services. T-Mobile’s full ad follows below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.