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Super Bowl XLIX’s biggest hits came during a Twitter fight between T-Mobile and Sprint CEOs

Published Feb 2nd, 2015 9:05AM EST
Super Bowl XLIX Fight

T-Mobile CEO John Legere is widely known for two things: talking a ridiculous amount of trash about rival wireless carriers, and delivering on all of his talk with monster subscriber additions each quarter. On Sunday night, Legere was shooting par for the course on his Twitter account during Super Bowl XLIX, supplying his standard running commentary about the competition.

This time, however, Sprint CEO Marcelo Claure hit back, and the two exchanged a few entertaining blows before attention finally turning back to the big game.

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Re/code posted a nice account of how it all went down on Sunday night, and here’s a quick rundown.

First, Sprint aired its big Super Bowl commercial:

https://www.youtube.com/watch?v=EijwT1Ykxeg

Then came T-Mobile CEO John Legere’s obligatory commentary:

Rival carriers typically stay quiet when T-Mobile’s outspoken CEO fires shots, but this time Sprint CEO Marcelo Claure had a reply:

Interestingly, however, Claure then failed to take the high road, instead retweeting several nasty comments that people were posting about T-Mobile’s new Super Bowl ad and its star, Kim Kardashian.

https://www.youtube.com/watch?v=ZTwzsV3I3OQ

So Legere posted one final reply:

As it has a tendency to do each year, the Super Bowl truly brought out the best in everyone on Sunday night.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.