Click to Skip Ad
Closing in...
  1. Amazon Deals
    07:58 Deals

    10 deals you don’t want to miss on Saturday: $5 Alexa smart plugs, $110 electric sta…

  2. Self-Emptying Robot Vacuum
    16:11 Deals

    Amazon coupon slashes our favorite self-emptying robot vacuum to its lowest price ever

  3. Amazon Deals
    07:59 Deals

    10 deals you don’t want to miss on Sunday: Rare Nest Thermostat sale, Alexa in your…

  4. Amazon Gift Card Promotion
    14:41 Deals

    Amazon’s giving away $15 credits, but this is your last chance to get one

  5. Best Memory Foam Mattress
    12:31 Deals

    When 75,000 Amazon shoppers rave about a $130 memory foam mattress, you need to check it o…




Super Bowl XLIX’s biggest hits came during a Twitter fight between T-Mobile and Sprint CEOs

Zach Epstein
February 2nd, 2015 at 9:05 AM
Super Bowl XLIX Fight

T-Mobile CEO John Legere is widely known for two things: talking a ridiculous amount of trash about rival wireless carriers, and delivering on all of his talk with monster subscriber additions each quarter. On Sunday night, Legere was shooting par for the course on his Twitter account during Super Bowl XLIX, supplying his standard running commentary about the competition.

This time, however, Sprint CEO Marcelo Claure hit back, and the two exchanged a few entertaining blows before attention finally turning back to the big game.

DON’T MISS: I lost 50 lbs in 3 months – here’s how technology helped me

Re/code posted a nice account of how it all went down on Sunday night, and here’s a quick rundown.

First, Sprint aired its big Super Bowl commercial:

https://www.youtube.com/watch?v=EijwT1Ykxeg

Then came T-Mobile CEO John Legere’s obligatory commentary:

Rival carriers typically stay quiet when T-Mobile’s outspoken CEO fires shots, but this time Sprint CEO Marcelo Claure had a reply:

Interestingly, however, Claure then failed to take the high road, instead retweeting several nasty comments that people were posting about T-Mobile’s new Super Bowl ad and its star, Kim Kardashian.

https://www.youtube.com/watch?v=ZTwzsV3I3OQ

So Legere posted one final reply:

As it has a tendency to do each year, the Super Bowl truly brought out the best in everyone on Sunday night.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




Popular News