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Subsidized iPad fails to interest U.K. consumers according to report

Updated Dec 19th, 2018 6:58PM EST

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As rumors of iPad subsidies becoming available from U.S. carriers this year gain momentum, The Times reports that similar strategies in the U.K. do not appear to be paying off in the short term. Orange, T-Mobile and Three each recently began offering discounts on the iPad Wi-Fi + 3G when purchased alongside a new service contract. The 16 GB iPad model, which typically costs £529 in the U.K., is available for just £199 when purchased with a £25-per-month data plan. While sales performance at T-Mobile and Three is still a bit of a mystery, The Times reports that Orange sold just 1,000 subsidized iPads during the first week of availability. The sales figure has not been confirmed by Orange, but if it is anywhere near accurate it could indicate that customers don’t have much interest in signing up for yet another data contract — especially one tied to a device that is anything but a commodity at this point.

[Via paidContent:UK]

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.