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CNBC: If Sprint and T-Mobile merge, the new company will ditch the name ‘Sprint’

Published Jun 16th, 2014 6:30PM EDT
Sprint T-Mobile Acquisition

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With Sprint continuing to shed subscribers and its brand losing more and more steam with each passing quarter, it looks like owner SoftBank will take advantage of T-Mobile’s momentum in the event that the companies’ much-rumored merger is approved by regulators.

According to a recent report from CNBC, Sprint will finally announce its intention to acquire T-Mobile sometime in July or August. The companies have apparently agreed on a massive $2 billion break-up fee that will be paid to T-Mobile if the deal doesn’t go through, and Deutsche Telekom will retain some ownership of the merged company if the deal is approved.

Interestingly, CNBC reports that the merged entity will lose the “Sprint” brand and instead use the T-Mobile name moving forward. The move would be quite atypical considering Sprint is acquiring T-Mobile, but there is no question that the Sprint brand is suffering right now while T-Mobile is thriving.

“Something I’ve talked about so many times and something we’re fairly certain of is going to come to pass which is if, in fact, this deal does get announced, the plan is that T-Mobile would be the brand they go with,” David Faber reported. “And John Ledger’s management team would be in charge.”

According to earlier reports, the deal will be worth around $32 billion.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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