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Sprint Apologizes; Simply Unlimited Available for All Devices

Zach Epstein
March 1st, 2008 at 3:48 PM

Yesterday’s post as to whether or not Sprint’s new Simply Unlimited plan was available for BlackBerry devices posed the question, “Is this a case of false advertising or just another snafu from poorly trained customer service representatives?” Sprint PR sent us an email yesterday apologizing for any confusion and confirming that the latter is the case, thankfully. They asked that we help clarify the details of their Simply Unlimited plan here on BGR, and so we will.

The $99 plan includes BlackBerry Internet Services (BIS: access to Web, other data services as available on BlackBerry devices; no corporate server access). Access to the BlackBerry Enterprise Server (BES: corporate server, access to corporate email/calendar/contacts/firewall) is available for an additional $20 premium.

So there you have it. Sprint’s unlimited options are in fact at the top of the big four pile regardless of which handset you carry. The email assured us that customer care representatives have been undergoing training on the new plans around the clock since Simply Unlimited was announced, but that we (and several BGR commentors) likely spoke to reps who had not yet received all relevant training. Moving forward, it might not be such a bad idea to train all employees prior to the release of new plans and features so that new and existing customers don’t have to pull some Sherlock-like sleuthing to figure everything out. But hey, who are we to judge? (wink, wink)

If you’re a potential or existing Sprint customer interested in the Simply Unlimited plan tied to a BlackBerry, just keep calling back until you get someone who can help you. BGR Reader Sprintmgr gave us two numbers that might help speed the process up as they go directly to Sprint’s Data and BlackBerry support teams: (877) 626-1441 if your on the old billing system, and (877) 654-9111 if you’ve been switched to the new billing system.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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