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Spotify reportedly not living up to hype in U.S.

Spotify is the darling of tech blogs, but the overwhelming media hype leading up to the service’s U.S. launch has seemingly not carried over to end users. According to a recent report from the New York Post, paid subscriber growth in the U.S. has failed to meet expectations thus far. Spotify launched stateside roughly nine months ago and the service amassed 250,000 paid subscribers in its first three months. According to the Post, Spotify is now home to 3 million users in the U.S., but only 600,000 are paying either $4.99 or $9.99 per month for premium service while the remaining 80% enjoy free basic service. “People aren’t 100 percent happy,” the Post’s source said, noting that Spotify plans to remove the limit of five plays per month on individual songs for free subscribers in an effort to bolster user loyalty.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.