The worst kept secret in the cell phone industry is no longer a secret: Sony Ericsson officially outed the Xperia Play smartphone in a creepy commercial that premiered during Super Bowl XLV. Officially premiered, that is, since the spot was first revealed online last week as yet another slip in a string of leaks that began months ago. The Xperia Play will be the first Android smartphone to feature Sony’s PlayStation Suite, a gaming platform for cell phones that will eventually bring an extensive developer-friendly gaming environment to several smartphone operating systems. For now, it’ll let people play PSone games on the Xperia Play. Sony Ericsson has announced on its Product Blog that the Xperia Play will be unveiled at a Mobile World Congress press event on February 13th, and we’ll be there live to cover all the action. Hit the break for Sony Ericsson’s Super Bowl commercial featuring some good ol’ back-alley surgery, and get ready for the Xperia Play to finally get official on Sunday.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.