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Sony Ericsson CEO: We underestimated the iPhone

Updated Dec 19th, 2018 7:30PM EST

Sony Ericsson’s CEO Bert Nordberg recently sat down for an interview with The Wall Street Journal during which he said his company “should have taken the iPhone more seriously when it arrived in 2007.” Norgberg reiterated Sony Ericsson’s intentions to dissolve its feature phone business by the middle of next year as it focuses more on building out Android and broadening its U.S. portfolio. “By now, some 70% of our sales stem from smartphones and some time in the middle of next year, I estimate that we will be a complete smartphone company,” he said. Read on for more

The Wall Street Journal also asked Nordberg why his company has not yet adopted dual-core processors or next-generation wireless technologies such as WiMAX or LTE. “We are quite careful throwing ourselves into new technology, simply because there is no guarantee that consumers will buy, just because we develop it,” Nordberg explained.

Sony Ericsson is also interested with sticking with Android as its primary smartphone operating system instead of adopting a secondary one such as Windows Phone. “At this point I wouldn’t feel comfortable investing in a platform that isn’t as good as the one that we currently use,” Nordberg said. “Therefore we have remained with Android, but I am quite curious about Windows Phone.”

Nordberg also confirmed Sony Ericsson would have been interested in acquiring Motorola Mobility before Google announced its deal, but admitted “before you go shopping you have to become rich.”