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Sony Charging $50 to Not Annoy You

It never fails. You finally take delivery of your shiny new Sony / Dell / HP / other laptop and you’re all smiles. You boot it, you rock it, you love it. Then something happens, however. Something starts to wipe that giddy smile right off your face. You realize that you have have to spend the next hour of your life removing all of the annoying crapware, trials and games from your hard drive before you can really enjoy it. Tired of it? Sony is now providing a new option that they call “Fresh Start”. We call it “You’ve Got to be &%^*$#% Kidding Me”. Long story short, you pay an extra $50 for your laptop and Sony will be kind enough to not install all of that garbage on it. Apparently margins are tight these days and Sony needs the extra dough they get for sullying your experience. How does Sony attempt to spin the new option in such a way that makes them look less slimy? “Free up valuable hard drive space and conserve memory and processing power while maximizing overall system performance right from the start.” Wow, what a bunch of sweethearts. Currently the crap-free option is only available on the VAIO TZ2000 but expect Sony to de-crap other models soon as well.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.