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Sony Charging $50 to Not Annoy You

It never fails. You finally take delivery of your shiny new Sony / Dell / HP / other laptop and you’re all smiles. You boot it, you rock it, you love it. Then something happens, however. Something starts to wipe that giddy smile right off your face. You realize that you have have to spend the next hour of your life removing all of the annoying crapware, trials and games from your hard drive before you can really enjoy it. Tired of it? Sony is now providing a new option that they call “Fresh Start”. We call it “You’ve Got to be &%^*$#% Kidding Me”. Long story short, you pay an extra $50 for your laptop and Sony will be kind enough to not install all of that garbage on it. Apparently margins are tight these days and Sony needs the extra dough they get for sullying your experience. How does Sony attempt to spin the new option in such a way that makes them look less slimy? “Free up valuable hard drive space and conserve memory and processing power while maximizing overall system performance right from the start.” Wow, what a bunch of sweethearts. Currently the crap-free option is only available on the VAIO TZ2000 but expect Sony to de-crap other models soon as well.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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