Reuters U.K. is reporting that Google’s CEO, Eric Schmidt, has stated that his company’s Google TV will debut in the U.S. “this autumn.” Speaking at IFA in Berlin, Schmidt told journalists, “we will work with content providers but it is very unlikely that we will get into actual content production.” The CEO said the new TV-based service would allow for full internet browsing and be available to a variety of electronic manufacturers for use. Add television to the list of fronts that Google and Apple will be doing battle on this fall.