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Did Samsung just copy Google Now?

Samsung Terrain Home Google Now

Samsung has released a Google Now-like Android launcher called Terrain Home, Phone Arena reports. Well, technically it’s not Samsung doing the releasing, as the app is developed by “Samsung’s Accelerator start-up incubator,” as the publication says, but it’s still backed by Samsung.

As for its functionality, the Terrain launcher app comes with three home panels, a main one that looks like “regular Android,” one on the left that has a Google Now interface and one on the right that features an app drawer.

While the Google Now-like panel seems to offer users quick information just like Google’s app, this feature is not tied to any of Google’s services, therefore it lacks the “knowledge” power that’s behind Google Now.

One of the most interesting features of Terrain Home is battery optimization. “Unlike other smart launchers, Terrain is optimized for efficiency and will not kill your battery,” the app’s description read.

The app, available already in the Google Play Store as a free download, is still in beta, and will work with devices running Android 4.1 Jelly Bean or later.

A video showing Terrain Home’s Google Now-like features follows below.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.