Apple (AAPL), Google (GOOG), Microsoft (MSFT) and other leading technology companies spend millions each year lobbying Washington, and now Samsung (005930) is learning that it too needs to grease the wheels a bit more actively if it hopes to compete with top rivals in the U.S. According to regulatory filings analyzed by Bloomberg, Samsung boosted its lobbying spend to $900,000 in 2012, up 500% from $150,000 in 2011. Rival Apple spent twice that amount in 2012 and Google spent a whopping $18.2 million. Samsung’s lobbying expenses will likely rise even faster in 2013 as it continues to battle Apple in court.
Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.
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