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Samsung execs explain why the Galaxy S4 is a ‘life companion’ more than a smartphone [video]

Updated 10 years ago
Published Apr 29th, 2013 3:20PM EDT
Samsung Galaxy S4 Promotional Video

Do you think that the Samsung Galaxy S4 is just a plastic slab with a big, beautiful display? Well Samsung executives want to dispel you of that mistaken notion, because the Galaxy S4 is much more than a smartphone: rather, it’s a “life companion.” In a new video promoting the Galaxy S4, Samsung execs explain how the Galaxy S4 is “more in sync” with your life and was created “with more emotional elements in mind.” Samsung product designer Jongbo Jung also compares the Galaxy S4 to “a precious stone glittering in the dark or countless stars sparkling in the night sky” and says that his design team was influenced by “these elements in nature.” The end result, says Samsung vice president of UX design Sungsik Lee, is that the Galaxy S4 makes every user’s life “richer and fuller.” The full magical video is posted below.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.