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Samsung execs explain why the Galaxy S4 is a ‘life companion’ more than a smartphone [video]

Updated May 14th, 2013 8:16AM EDT
Samsung Galaxy S4 Promotional Video

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Do you think that the Samsung Galaxy S4 is just a plastic slab with a big, beautiful display? Well Samsung executives want to dispel you of that mistaken notion, because the Galaxy S4 is much more than a smartphone: rather, it’s a “life companion.” In a new video promoting the Galaxy S4, Samsung execs explain how the Galaxy S4 is “more in sync” with your life and was created “with more emotional elements in mind.” Samsung product designer Jongbo Jung also compares the Galaxy S4 to “a precious stone glittering in the dark or countless stars sparkling in the night sky” and says that his design team was influenced by “these elements in nature.” The end result, says Samsung vice president of UX design Sungsik Lee, is that the Galaxy S4 makes every user’s life “richer and fuller.” The full magical video is posted below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.

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