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Video: Samsung’s latest killer Galaxy S4 ad

Published Jun 13th, 2013 10:45AM EDT
Samsung Galaxy S4 Ad Diaper Changing

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As we’ve often noted, the brilliance of Samsung ads is how they take their smartphones’ most mundane features and gimmicks and make them look like life-changing technological achievements. The company’s latest ad for the Galaxy S4 is no exception, as it demonstrates all the ways that the device can help an inexperienced father master the art of diaper changing.

The ad cleverly shows off three key features from Samsung’s latest smartphone: The Air View feature that lets you answer your phone just by waving your hand in front of it, which helps the father talk to his wife without taking his attention away from the baby; the voice command functionality that lets him look up a diaper changing tips video without picking up his device; and the Smart Pause eye-tracking technology that pauses the instruction video whenever the father looks away from his phone to focus on the baby.

The full video is posted below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.