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HTC president calls Samsung’s Galaxy S 4 event embarrassing

Zach Epstein
March 15th, 2013 at 9:15 AM
Samsung Galaxy S 4 Event

As anyone who was on hand at last year’s Galaxy S III unveiling expected, Samsung’s (005930) Galaxy S 4 press conference at Radio City Music Hall on Thursday evening was quite the spectacle. We were expecting a big-budget production, but we’re not sure anyone could have guessed that the presenters would break out in song and dance. HTC (2498) president Jason MacKenzie was watching the show Thursday night, and he had some choice comments when asked how he felt about the unveiling of his chief rival’s new flagship smartphone.

“I went from laughing to actually feeling embarrassed at some of the acting,” MacKenzie said in an interview with CNET. “Watching the presentation, it looks like they invested a lot in marketing instead of innovation.” HTC reps were on hand outside Samsung’s event promoting the company’s upcoming flagship smartphone, the HTC One.

Samsung Telecommunications America’s marketing director Ryan Bidan responded, “Everybody is entitled to their opinion.” He also told CNET that he thinks Samsung handles research and development well, not just marketing.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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