Samsung has been announcing new smartphones over the past few weeks like it’s going out of style. The Galaxy S4 mini, Galaxy S4 Zoom, Galaxy S4 Active and other handsets have all debuted recently, and Samsung is expected to have them all on hand during Thursday’s press conference — along with a few surprises. While some find it confusing, unveiling more than a half-dozen versions of the Galaxy S4 might be a smart play when it comes time to talk numbers; just as Apple lumps all of its iPhone models into one total sales figure, Samsung will be able to include all of these Galaxy S4 versions in a single shipment figure now that sales of the flagship model seem to be slowing. A wide variety of options has always been part of Samsung’s game plan though, and now we get to see exactly what the company has in store for us this summer. Samsung’s “Galaxy & Ativ” event is scheduled to kick off at 2:00 p.m. EDT, 11:00 a.m. PDT, and live streaming video of the press conference can be viewed below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.