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RIM eyes competitors’ platforms in search for new revenue channels

Zach Epstein
January 17th, 2011 at 6:59 PM

At an event last week in Boston, RIM VP Pete Devenyi said the company is exploring the possibility of introducing cross-platform solutions that would allow IT professionals to manage smartphones made by companies other than RIM. “BlackBerry is and will continue to be dominant in most corporations,” Devenyi said in an interview. “It’s not going to be the only device, given the fact that consumers have the choice to bring in their own devices, and IT departments are often letting them in. So there’s a question there: do those corporations have to manage those devices differently or is there the possibility that RIM might extend capabilities to make it easier for those corporations to manage those devices as well?” This is hardly the first time RIM has explored its competitors’ platforms as a possible way to widen its net. For years, RIM has been experimenting with a variety of cross-platform tools that might help the company develop new revenue channels. The most well-known example is likely RIM’s BlackBerry Application Suite, which we showed off exclusively two years ago. BAS would have allowed BlackBerry software to be installed on platforms like Windows Mobile and Symbian so that companies could deploy BlackBerry services on a variety of popular smartphone operating systems. The current state of RIM’s BAS software solution is unknown.

[Via Electronista]

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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