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RIM eyes competitors’ platforms in search for new revenue channels

At an event last week in Boston, RIM VP Pete Devenyi said the company is exploring the possibility of introducing cross-platform solutions that would allow IT professionals to manage smartphones made by companies other than RIM. “BlackBerry is and will continue to be dominant in most corporations,” Devenyi said in an interview. “It’s not going to be the only device, given the fact that consumers have the choice to bring in their own devices, and IT departments are often letting them in. So there’s a question there: do those corporations have to manage those devices differently or is there the possibility that RIM might extend capabilities to make it easier for those corporations to manage those devices as well?” This is hardly the first time RIM has explored its competitors’ platforms as a possible way to widen its net. For years, RIM has been experimenting with a variety of cross-platform tools that might help the company develop new revenue channels. The most well-known example is likely RIM’s BlackBerry Application Suite, which we showed off exclusively two years ago. BAS would have allowed BlackBerry software to be installed on platforms like Windows Mobile and Symbian so that companies could deploy BlackBerry services on a variety of popular smartphone operating systems. The current state of RIM’s BAS software solution is unknown.

[Via Electronista]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.