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The BGR Show – Saving BlackBerry: RIM CMO Frank Boulben talks BlackBerry 10 and company strategy

RIM BlackBerry 10

This week we sit down with Research In Motion’s (RIMM) Chief Marketing Officer Frank Boulben to discuss the state of BlackBerry. We cover RIM’s marketing challenges and triumphs, what sets upcoming BlackBerry 10 devices apart from iOS and Android, how the tablet space is shaping up, and other details about the company’s plans. There’s a product-focused version of the interview below for The BGR Show, and a longer unedited version that follows.

And here’s the full unedited interview:


BGR Interview with Research In Motion CMO Frank Boulben from Jonathan Geller on Vimeo.

Research In Motion changed the world with it launched the first BlackBerry device, but the company has been in decline over the past few years. With Apple and Samsung dominating the smartphone market, the future of the BlackBerry brand rides on whether or not RIM can succeed in stirring up excitement over its upcoming new BlackBerry 10 smartphones. This week, we talk to RIM’s Chief Marketing Officer Frank Boulben about the next generation of BlackBerry smartphones and how RIM plans to take on Apple and Samsung in the smartphone market.

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Jonathan Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of the newly formed BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.