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RIM addresses Dell’s plan to ditch BlackBerry

Updated Dec 19th, 2018 6:53PM EST

In an interview published Friday, Dell CFO Brian Gladden stated that the company would be ditching its cache of approximately 25,000 BlackBerry handsets and replacing them with Dell smartphones. The news comes ahead of Dell’s Venue Pro launch, which is scheduled to take place later this month in the U.S. Following Gladden’s comments that Dell would likely save 25% on communication costs by dumping BlackBerry smartphones and servers, RIM has issued a response. “We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity,” RIM’s Senior Vice President of Corporate Marketing Mark Guibert told Dow Jones Newswires in an email. The company’s response is short and to the point, though it doesn’t really address the fact that BlackBerry devices often require more expensive data plans than other smartphones. Businesses that use BlackBerry handsets also incur additional costs associated with BlackBerry Enterprise Servers.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.