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Reuters: Google to have music service up and running by December 25th

Updated Dec 19th, 2018 6:48PM EST

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Reuters is reporting that Google’s VP of Engineering, Andy Rubin, has been conducting talks with record labels in an attempt to launch an online music service “before Christmas.” The publication cites two sources familiar with the matter, and states that although record industry insiders are excited about the possibility of Apple and Google clashing on the digital music front, Google has yet to ink deals with any record labels. “Finally here’s an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform. What you’ll have is a very powerful player in the market that’s good for the music business,” said an anonymous record label executive. One thing is for certain, if Google wishes to play the role of David by Christmas time, it is going to need some labels in its arsenal… and soon.