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Redbox surpasses 2 billion movie and video game rentals

Dan Graziano
March 7th, 2012 at 9:35 PM

Redbox announced this week that the company crossed the two billion mark for movie and video game rentals. It will celebrate the milestone by offering a free, one-night movie rental with the code “THANKS2U” for one day only on Thursday. Redbox has seen substantial growth over the past 18 months, with one billion additional rentals, a feat that previously took six years to accomplish. “We’ve always known how much America loves easy, affordable entertainment, and today we can prove it two billion times over,” said Scott Di Valerio, chief financial officer of Redbox parent company Coinstar. “Just 18 months ago, we rented our one billionth DVD and we couldn’t be more excited to celebrate this remarkable second rental milestone with our customers.” Read on for Redbox’s press release.

Redbox Celebrates Milestone by Giving America a Free Movie Night March 8

OAKBROOK TERRACE, Ill. – March 5, 2012 – Redbox achieved an entertainment milestone this weekend, crossing the two billion mark for movie and game rentals. The two billionth disc, Drive, was rented at a McDonald’s restaurant in Philomath, Ore. To thank America for making Redbox its destination for entertainment, Redbox invites everyone to enjoy a free, one-night movie rental on Thursday, March 8, by using a promotional code available on the Redbox® Facebook page.

“We’ve always known how much America loves easy, affordable entertainment, and today we can prove it two billion times over,” said Scott Di Valerio, chief financial officer of Coinstar, Inc. and interim president of Redbox. “Just 18 months ago, we rented our one billionth DVD and we couldn’t be more excited to celebrate this remarkable second rental milestone with our customers.”

Consumers can join in the celebration by visiting the Redbox Facebook page to share a promo code for a free, one-night DVD rental with friends and family. The promo code is valid on March 8 only. New-release titles now available include Hugo and In Time. Starting tomorrow, Footloose, Jack & Jill and Like Crazy will be available at kiosks nationwide.

Redbox is located where America shops with more than 35,400 kiosks nationwide across 29,000 convenient locations. Today, more than 68 percent of the U.S. population lives within a five minute drive of a Redbox kiosk. Finding the nearest Redbox location is simple on redbox.com, via the RedboxiPhone® and Android™ apps or by texting FIND to 727272.*




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