Photo and video messaging is enjoying a huge resurgence right now as apps like Snapchat focus on fun new ways to communicate. Many popular apps that offer photo and video messaging are still heavily reliant on a text element for communication, mixing all three means of chatting together into one app. Now, however, a new app has just launched on Thursday that gives iPhone users a fun, fast and free way to communicate using only short video messages.

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Pop, released today by iOS app developer Gist, is a fun and colorful messaging app with a unique interface unlike comparable offerings. The app allows users to quickly record and instantly send brief video messages, and it automatically applies a unique pop art filter to each conversation.

Chats can be seen on the app’s main screen in a Windows-like tile interface, and users can swipe each tile from side to side to few earlier and later videos in the conversation. Tapping and holding on a tile will allow the user to record a new message in that conversation.

A video showing exactly how the app works follows below, along with a link to download Pop for free.

Download Pop

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.