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PlayStation Vita will miss Christmas shopping season in U.S., Europe

Updated 4 years ago
Published Aug 4th, 2011 8:00AM EDT

Sony’ next-generation portable video game console will not launch in the U.S. until early 2012, Sony Executive Vice President Kazuo Hirai told The Associated Press on Thursday. Sony’s PlayStation Vita will become available later this year in Japan, but it will miss the all-important holiday shopping season here in the U.S. and in Europe as well. Some, such as Daiwa Securities Capital Markets analyst Koki Shiraishi, believe Sony’s sales will take a huge hit as a result. “That’s when you do half your year’s sales,” Shiraishi told the AP. “This is going to prove painful for Sony.” When it finally does launch next year, the PlayStation Vita will start at $249 for a Wi-Fi-only model and a 3G-equipped version will be available for $299.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.