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Piper Jaffray: 77% of iPhone 4 buyers upgraded

Updated Dec 19th, 2018 6:41PM EST

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Piper Jaffray analyst, Gene Munster, has just released some statistics used for his iPhone 4 launch analysis. The poll, which surveyed 608 iPhone 4 purchasers, indicated that 77% of those buying the new hardware were upgrading from a previous iModel. Some other stats include:

  • 77% of the iPhone 4 buyers they spoke to were upgrading from a previous version. That’s up from 56% in 2009 and 38% in 2008. Last week, Morgan Stanley’s Katy Huberty predicted that the upgrade rate would be roughly 50%.
  • 16% of buyers were switching carriers to AT&T, down from 28% last year
  • 54% purchased the higher-capacity 32GB model, up from 43% last year
  • 28% already owned an iPad
  • Of the 72% that did not own an iPad, 39% indicated that they would likely purchase one in the next 12 months

Munster also asked the 23% of users who were first time iPhone buyers what their previous phone of choice was. The results looked like this: 6% were former BlackBerry users, 3% Android, 2% Nokia, 0.03% Palm, and 12% Other. The analyst estimates sales of between 1 and 1.5 million iPhone 4’s in the first four days of sales; those numbers include pre-orders. Hit the read link to see the full report, complete with comparisons from the three previous iPhone launches.


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