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‘Phablet avalanche’ to continue in 2013

Published Jan 25th, 2013 2:07PM EST
Phablet Sales 2013

Smartphones are big, literally, and they’re only getting bigger in 2013. According to new estimates released by market research firm ABI Research, the “phablet avalanche” will continue in 2013 as shipments nearly double to 150 million units. The emerging category grew 4,504% in 2012 to reach roughly 83 million units, according to the firm.

“Over the course of 2012, consumer perceptions have changed,” ABI analyst Joshua Flood noted. “In my opinion, one of the biggest influencers was the release of Samsung’s (005930) Galaxy S III smartphone. This device had a significant 4.8 inch touchscreen. Using the Galaxy S III made people realize that a larger device would be less cumbersome to handle and add significantly to the user experience of the device.”

Flood goes on to call 2013 “the year of the phablet,” and he speculates that “all the major mobile OEMs” will launch phablet models this year.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.