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Pandora has a change of heart; no Windows Phone 7 app planned [Updated]

Zach Epstein
December 6th, 2010 at 1:11 PM

Back in March of this year, Microsoft proudly announced that Pandora would be one of its big-name Windows Phone 7 launch partners. In an interesting turn of events last week, however, the popular Internet radio provider said on its Twitter account that it has no plans to develop an app for Microsoft’s new platform. Following reports of Pandora’s statement, the company reiterated its position:

I’m not sure if/when we will be available on [Windows Phone 7]. Appreciate everyone’s enthusiastic suggestions. I’m passing the feedback on.

We can’t imagine that Microsoft was lying when it boasted of Pandora’s imminent arrival on the Windows Phone 7 platform, but now Pandora is saying its future on the OS is uncertain. Pandora’s change of heart is yet another blow to Microsoft’s mobile platform as the company struggles to get popular apps on its new OS. Pandora Radio is one of several widely popular apps that would help ease customers’ transitions to WP7, though two of Pandora’s biggest competitors — Slacker and — have developed and deployed Windows Phone 7 apps.

UPDATE: A Pandora spokesperson gave BGR the following statement with regard to the company’s plans for Windows Phone 7:

While we’re excited to see companies innovating and while we’re not ready to make an announcement specifically related to the Win 7 phone, we generally want to be everywhere our listeners want us to be.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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