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Palm's Pre commercials are horrible

Zach Epstein
July 29th, 2009 at 3:45 PM

We love you Palm, we really do. WebOS is in a small club of mobile platforms that is as versatile and visually pleasing as it is powerful and it has all the potential in the world… If Palm can manage to sell the handsets that it powers. We still don’t know how many Pres have been sold and analyst guesses range from 200,000 to 500,000 and beyond. What we do know however, is that Palm isn’t doing itself any favors with its faux esoteric, new age TV ads starring a mescaline-addicted albino woman. Love the Pre or hate it, do these commercials really want to make anyone run out and buy a Pre? Palm’s latest ad has this creepy lady babbling over an Ulrich Schnauss track about how her phone can read her mind and how people think she’s crazy. The Palm Pre — you know, the phone they’re trying to sell here — doesn’t even make an appearance until 22 seconds into this 30 second spot. Right. We get the point you’re trying to make, Palm, but we don’t walk away from this ad thinking, “Wow, I really want to buy a Pre because it’s remarkably intuitive and I don’t follow the herd!” No, we walk away thinking, “Wow, this chick needs an intervention.” Hit the jump to check out the commercial and hit Palm execs in the head for letting an ad agency convince them that this run was a good idea.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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