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FTC chair slams advertisers’ ‘self-regulated’ Do Not Track system

April 18th, 2013 at 8:55 PM
FTC chair slams advertisers' 'self-regulated' Do Not Track system

The Federal Trade Commission’s new chairwoman doesn’t trust advertising companies to play by the honor system. AdWeek reports that FTC chair Edith Ramirez  said this week that “consumers await a functioning Do Not Track system, which is long overdue,” thus implying that the current Do Not Track system is inadequate. Instead, Ramirez said that web users needed “a persistent Do Not Track mechanism that allows consumers to stop control of data across all sites, and not just for targeting ads.” Both Google and the Digital Advertising Alliance last year agreed to adhere to a Do Not Track system that lets users restrict the data that  websites can collect about them through cookies. However, the DAA drew some significant criticism last year when it announced that its members would not honor the Do Not Track settings of Microsoft’s Internet Explorer browser because it made Do Not Track the default option for users.




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