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Nook Tablet tops Kindle Fire traffic share, iPad still dominates market with 91%

Updated Dec 19th, 2018 8:27PM EST

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Apple’s iPad may be alone at the top when it comes to tablet traffic, but some movement down at the bottom earlier this month is raising a few eyebrows. Barnes & Noble’s Nook Tablet has been a quiet success story ever since it first launched in 2010 as the Nook Color, and it looks like the eReader/tablet combo still has some fight left in it. Amazon’s Kindle Fire has garnered far more attention than its B&N counterpart since it launched late last year, but according to ad network Chitika, the Nook Tablet’s share of traffic across its massive network recently surpassed that of the Kindle Fire. Barnes & Nobles tablet was responsible for 20% more traffic than the Kindle Fire between June 4th and June 10th of this year, but the two are still fighting over scraps — Apple’s iPad claimed 91.07% of all tablet traffic during that period, while the Nook Tablet and Kindle Fire accounted for 0.85% and 0.71%, respectively.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.