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Nokia’s Android phones are already a smash hit in China

Updated Dec 19th, 2018 8:46PM EST
Nokia X Release Date, Price
Image: Nokia

It took Nokia quite a few years to finally launch an Android device, and when it did unveil such devices they were not quite the awesome high-end phones Nokia fans have been dreaming of. Instead, Nokia unveiled a family of three Android smartphones – the Nokia X models – that are quite affordable and run a custom Google-less versions of Android. And it turns out that, at least for the time being, that’s a recipe for success for the Finish phone maker, which has apparently announced on Twitter that it only took 4 days for 1,000,000 Nokia X units to be pre-ordered in China.

Even though China is the world’s largest mobile market and the Nokia X handsets are very cheap off-contract options for buyers looking for entry-level smartphones, Nokia has reasons to be happy especially since Google can’t really make the most of Android in a market like China, where there are plenty of Android versions without Google services on board and third-party app stores that replace the Play Store. Even so, buyers that will want to install Google’s ecosystem on the Nokia X phones will be able to easily do so.

Whether Nokia actually makes any significant profits off its affordable custom Android devices, that’s another matter. The Nokia X handsets will go on sale in China on March 25, G for Games reports, and the X family will also be available in many other markets. The entry-level Nokia X model costs around €89 ($124), while the Nokia XL will retail for around €109 ($150).

The image posted by Nokia on Twitter to conform the Nokia X pre-order success follows below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.