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Nokia’s 5800 “Tube” Pops up on Ad Looking Official

The origins of the image aboveare somewhat a mystery at this point but it has become a topic of interest none the less. Why, you might ask? It appears to be an advertisement for a German phone shop boasting a wide selection of trendy handsets from what we can tell from our loose translation. Ok, fair enough. The ad does feature the just-announced E71 among the other featured handsets, but that’s not the interesting part either. What’s that in the bottom right corner? The 5800! Nokia’s upcoming “Tube” handset featuring the revised S60 Touch UI is most definitely not yet official but there it is sitting pretty. Several posts are focusing on the fact that it’s labeled with “XpressMusic” as the handset we’ve seen in the past has carried the new XpressMedia moniker. Meh, it’s probably a typo. What interests us is that the image of the device itself looks pretty official and sits among other official press images. Does this mean that Nokia is already circulating official shots to select partners and this shop accidentally let it run a bit early? Oops! We’ve known that this puppy was scheduled for a 2H 2008 release since the middle of last year but embargoed official images could mean that the official announcement could come sooner rather than later.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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