Click to Skip Ad
Closing in...

Nokia’s 5800 “Tube” Pops up on Ad Looking Official

Updated 4 years ago
Published Jun 17th, 2008 9:32AM EDT

The origins of the image aboveare somewhat a mystery at this point but it has become a topic of interest none the less. Why, you might ask? It appears to be an advertisement for a German phone shop boasting a wide selection of trendy handsets from what we can tell from our loose translation. Ok, fair enough. The ad does feature the just-announced E71 among the other featured handsets, but that’s not the interesting part either. What’s that in the bottom right corner? The 5800! Nokia’s upcoming “Tube” handset featuring the revised S60 Touch UI is most definitely not yet official but there it is sitting pretty. Several posts are focusing on the fact that it’s labeled with “XpressMusic” as the handset we’ve seen in the past has carried the new XpressMedia moniker. Meh, it’s probably a typo. What interests us is that the image of the device itself looks pretty official and sits among other official press images. Does this mean that Nokia is already circulating official shots to select partners and this shop accidentally let it run a bit early? Oops! We’ve known that this puppy was scheduled for a 2H 2008 release since the middle of last year but embargoed official images could mean that the official announcement could come sooner rather than later.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.