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Nintendo is still losing money on every Wii U it sells

Published Aug 8th, 2013 7:30PM EDT
Nintendo Wii U Sales Loss

It’s safe to say that Nintendo has made some mistakes with the Wii U over the last year. GamesIndustry reports that Nintendo is still selling its newest console at a loss nearly nine months after its launch. The company said last year that it would be selling the Wii U at a loss only initially and that increased manufacturing efficiencies and lower component prices would shortly make the console profitable. That Nintendo still hasn’t managed to turn any profit from Wii U sales is especially discouraging because the console’s sales have been disastrously low so far this year and they have little hope of getting better now that Sony and Microsoft are both gearing up to launch their own next-generation consoles by the end of the year.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.