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Nielsen: smartphones now 28% of U.S. cell phone market

Updated Dec 19th, 2018 6:52PM EST

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The Nielsen Company

reported Monday that smartphones now account for 28% of the cell phone market in the United States. Nielsen’s report also states that 41% of cell phones purchased in the U.S. over the past six months were smartphones. In terms of smartphone OS share, Nielsen paints a very different picture compared to earlier data presented by the NPD Group and Canalys. Nielsen’s data shows RIM still at the top of the U.S. smartphone market with a 30% share. Apple sits at number 2 with 28% and Android follows with only 19% of the market. Reports from NPD and Canalys released just this morning, however, show Android passing BlackBerry OS and attaining a commanding lead in the U.S. while iOS and BlackBerry OS battle for the two and three slots. Both firms claim that Android now holds a massive 44% of the U.S. smartphone market, while iOS is number 2 with 23% – 26% and RIM’s BlackBerry OS is number 3 with 22% – 24%.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.