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New Vista advertisement debuts and flops

Published Sep 5th, 2008 8:58AM EDT

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As expected, the new Windows Vista commercial with Jerry Seinfeld and Bill Gates debuted on Sept 4th as part of Microsoft’s $300 million advertising campaign to restore Vista’s public perception problem. A perception problem that has mushroomed into everybody and their brother pouring hate upon Vista without ever having used it and one that persists despite Vista users relatively positive experience with the OS. Will this new commercial do what “The Mojave Experiment” advertisements failed to do? Umm, No. Sorry Microsoft but you have to do better than two old guys talking about shoes. Seinfeld’s whole “show about nothing” comedic approach is just so “90’s” and doesn’t carry over well to a commercial about computers. Suffice it say, Gates & Seinfeld are no Hodgman & Long. Apple can rest easy.