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New versions of Samsung’s Galaxy S5 look even more like band-aids

Updated Dec 19th, 2018 8:48PM EST
Galaxy S5 Pink Release Date

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Samsung has already started its usual color spamming for flagship devices by preparing the launch of pink versions of the Galaxy S5 in Japan. So far, the Galaxy S5 has been available only in four colors, including white, black, gold and blue, but it’s likely the giant Android handset maker will release more color options in the future, just as it did with the Galaxy S4 and the Galaxy S3 in previous years following their respective launches.

The Japan-only Galaxy S5 pink models include two flavors: “the sweet pink” called Soft Metallic Rose, and “the champagne pink” or Warm Shiny Gold. The two Galaxy S5 versions will be available starting with May 15 in the region from NTT DoCoMo and KDDI, respectively.

The Galaxy S5 will also available in black and white in Japan, colors “targeted for male consumers and for unisex, respectively.” Apparently, Samsung relied on a study to determine the third color for female users, with pink being “the most preferred color for Japanese female users, from teenagers to those in their fifties.”

Samsung’s plastic design for the Galaxy S5 has been widely criticized, with the pattern on the phone’s back cover likened to band-aid designs. Even Samsung has somewhat acknowledged its design issues, reshuffling the leadership of its mobile design team while its marketing arm was building more buzz around the Galaxy S5’s plastic design and cool factor.

It’s not clear at this time when the pink Galaxy S5 versions will be available to international customers. Images showing the Soft Metallic Rose and Warm Shiny Gold versions follow below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.


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