The Galaxy Tab S released to rave reviews earlier this summer as many proclaimed that Samsung finally had its answer to the iPad. The tablet’s killer feature is its 2560 x 1600 Super AMOLED display, which is of course the focus of the brand new #TabletRealities ad campaign. In the three advertisements published to Samsung’s YouTube page on Friday, we watch three accomplished individuals discover their guilty pleasures on the Galaxy Tab S.

Monique, an artist, has discovered that her true talent might be annihilating bananas and mangos in Fruit Ninja. Judge Walthall is similarly consumed with an American Idol-style pop star show and Amanda Hayward, a mother of four, can’t tear herself away from the steely blue eyes of her favorite cowboy in stunning Quad HD on the Tab S display.

Rather than focusing on the business capabilities of its latest tablet, Samsung has instead opted for a much lighter message: “Get the tablet designed for play with its astonishing color.”

Along with its outstanding display, the Galaxy Tab S also features an Exynos 5 Octa or Qualcomm Snapdragon 800 processor, 3GB of RAM, 16/32GB of internal storage, microSD card slot (up to 128GB), 8-megapixel rear camera, 2-megapixel front-facing camera, 4900/7900mAh battery and Android 4.4 KitKat.

Check out the three videos below:

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.