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New Fashion Phone Unveiled by LG

LG has just unveiled the new KF510, a mid-range fashion phone that will become available in March of this year. They even hired a couple of cute booth girls to pretend to like it, so even if you have no interest in the phone at least you have something to look at. The funky slider will be announced more officially next week in Barcelona, but a few initial details are available now and it actually doesn’t look that bad. With a thickness of only 10.9 mm, a metal frame, “special metal gradation paint schemes” and “Interactive Touch Lighting” LG is definitely aiming at a certain type of consumer with this device. The panel below the screen consists of a series of flush, heat-sensitive buttons that perform a variety of functions including UI navigation and media control. Like Motorola’s latest ROKR, the KF510’s Touch Lighting setup illuminates various available buttons in accordance with the app being used. So while listening to music the media controls will illuminate, but they will be hidden while navigating through menus for example. The initial price point is set at $330 but this is certainly a phone with US carrier appeal. It may only be a matter of time before $99 and a contract will land you a spiffy new handset that will be the talk of your high school.

[Via IntoMobile]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.