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New Fashion Phone Unveiled by LG

Zach Epstein
February 4th, 2008 at 2:25 PM

LG has just unveiled the new KF510, a mid-range fashion phone that will become available in March of this year. They even hired a couple of cute booth girls to pretend to like it, so even if you have no interest in the phone at least you have something to look at. The funky slider will be announced more officially next week in Barcelona, but a few initial details are available now and it actually doesn’t look that bad. With a thickness of only 10.9 mm, a metal frame, “special metal gradation paint schemes” and “Interactive Touch Lighting” LG is definitely aiming at a certain type of consumer with this device. The panel below the screen consists of a series of flush, heat-sensitive buttons that perform a variety of functions including UI navigation and media control. Like Motorola’s latest ROKR, the KF510’s Touch Lighting setup illuminates various available buttons in accordance with the app being used. So while listening to music the media controls will illuminate, but they will be hidden while navigating through menus for example. The initial price point is set at $330 but this is certainly a phone with US carrier appeal. It may only be a matter of time before $99 and a contract will land you a spiffy new handset that will be the talk of your high school.

[Via IntoMobile]


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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