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Netflix beats Hulu Plus in social streaming showdown [infographic]

Zach Epstein
July 11th, 2011 at 2:11 PM

When we last heard from social media listening firm Mashwork, we learned that future smartphone buyers were much more interested in purchasing the Samsung Galaxy S II than the 4G-friendly Motorola DROID BIONIC. Mashwork is back on Monday with some more interesting findings: according to the firm’s latest research, 45% more people prefer Netflix over Hulu Plus than vice versa. Pulling data from 10,283 relevant tweets between June 28th and July 6th, 2011, 29% of all users prefer Netflix over Hulu Plus for streaming movies and TV shows, while 20% prefer Hulu Plus over Netflix. Also of note, 51% of those accounted for in Mashwork’s study use both services and are hoping to cut the cord with their cable or satellite TV providers. Hulu certainly would like to have been positioned better in the study; Disney CEO Bob Iger confirmed at a recent Allen & Co conference that Hulu owners NBCUniversal, News Corp and Disney/ABC Television Group are currently trying to sell the company. Mashwork’s full infographic follows below.

As an aside, Mashwork is looking for feedback from BGR readers. The company was blown away by the feedback it got after we covered its Galaxy S II vs. DROID BIONIC study, and it wants to know what comparisons our readers might like to see in the future. Do people want a more expensive high-end iPad 2 to compliment the current model? Does QNX really stand to right the RIM ship? Let us know what questions you want Mashwork to help answer in the comments section below.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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